Southport PleasureLand (now Adventure Coast)

Food and Beverage outlet

Concept design

I created a concept to revisit the theming of this existing outlet. It was to be a food & beverage stand so I redesigned it as a beach/fisherman shack in continuation with the coastal theme of the area.

With limited budget in mind, I did so by dressing it mostly with props, cladding and painting. I also added a sand pit enclosure with oversized lounge chairs. I also produced a schematic with colour and material references to aid of execution.


The stand was to sell milk shake. I came up with the name and designed the signage in a way so that it could be used 2D for branding, menu items and merchandising.

shake shack logo

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